Guest Blogger: Katie Nelson, Social Media + Public Relations Coordinator, Mountain View, California, Police Department
It’s no secret that currently, the journalism industry is struggling in ways that it has never seen before. The effort to transition from print publications to a “digital first” mindset has set some of the biggest and most widely distributed news organizations into a tailspin.
News organizations are looking for ways to not only stay afloat financially, but to proactively publish first in an environment that is focused heavily on breaking news to the masses on social media. As the younger generations of journalists – who also happen to be digital natives – grow in the digital sphere, and as the rise of social media gives voice to anyone who has access to an account to report or comment on news, the question that looms large is: how can you partner with media representatives to reflect…
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